Culture has a deep impact on all organizations operating in or wanting to expand into the global arena. Not being able to seize the culture differences that exist between your own culture and the one that prevails in a foreign market is the main reason behind the derailing of companies’ international efforts. Indeed, not being able to understand the underlying cultural needs of the host country interferes with the efficiency of the supply chain and diminishes the strength of a company’s international work force. The invisible impact of neglecting the cultural component of a market when interacting across cultures is loss of market share, increased risk, and ineffective management. As our world becomes more and more interconnected, businesses must invest in understanding the motivational factors behind each culture, in developing a global mindset, and in establishing cultural intelligence as part of their DNA.
Inquire with us on how your company could increase your revenue in international markets and reduce the cost of international operations. We offer consulting services as well as up to two-day workshops to train your employees on how to develop the global mindset the 21st century requires. Our participative activities, self-evaluations, case studies, and discussions will train your executives and employees alike on how to position themselves within cultures. They will learn how to avoid common pitfalls in communicating across cultures and in embracing best international business practices.