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Chief Executive Officer
You are the visionary of the company. You know where you want to take the company, you can see your logo and your material translated in several foreign languages, but you would like to make sure you are going about it with knowledge and wisdom. You have heard how other companies failed in foreign markets by not paying attention. You want to be established and known in foreign markets as a company whose employees are smart, savvy, respectful and knowledgeable. How we help: Tell us what concerns you, and we guide you. We consider many scenarios, telling you why a certain strategy may or may not work providing alternatives. We highlight the cultural DNA of your company while altering its blood, creating an environment where cosmopolitanism and international perspective are weaved into its cells.
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Chief Information Officer
Your products are manufactured in China, and your warehouses send your products around the world. Technology leads your business or at least accompanies it. Projects that were easy to handle in-house a few years ago are now outsourced, led by people who don’t automatically share your punctuality or attention to details. Teams of employees can represent several different cultures. They don’t necessarily trust one another or respect each other’s level of competence. Ah, if only people could get on the same page! You could finally focus on the task instead of resolving personal issues all day long! How we help: We train people on the different critical behaviors that surround the concept of building trust in a team. We teach people how to effectively respond to problems while remaining polite and respectful. We develop a contract that everybody abides to with regard to global communication and its related procedures.
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Director of International Operations
Your job is a whirlwind of situations that takes you from resolving a document crisis in Shanghai to signing a lease for new office space in Moscow to greeting a new distributor who just came onboard in Santiago. Your life is complicated by the fact that each region has its own way of doing business, and each player believes that the way they operate is universal and supreme. You need to be a diplomat, but your strength is mainly on the technical side. You are a doer who doesn’t like to hand hold each minor complication. You wish you knew what would help you bring people from so many different cultures together to efficiently complete the task at hand. How we help: We look at your regions, analyze how you approach each of them, evaluate your communication style, and brief you on what may create tensions in any given region.
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Director of Training and Development
Good salaries and hefty bonuses make people happy, but recent surveys show that employees highly value continued education and professional growth. It is of utmost importance to keep on training and developing your people or they may leave you for a competitor. You read the news and you watch the world evolve. You know that the international route is no longer just for spices and that many people are aiming for a career with international components. You wish you could provide them with some type of training that would cover the most important aspects of international business, sowing the seeds of cultural intelligence and cross-cultural awareness. How we help: We provide a two-day training called “Professional Passport®: Work Anywhere with Confidence” that covers cultural intelligence, best international business practices, ways to prepare your employees for international success, build confidence in the international partnerships, and sharpen global business acumen.
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Director of Human Resources
Many believe that technology or the product is the reason companies are successful. But you know that commercial success also requires having the right people in place. Finding those people, understanding where they fit so their natural abilities and strength rise to the top, is an art that a good HR Director aims to master. International assignments are tricky. You may excel in finding people for your domestic locations, but you struggle with the international ones. You just don’t have the exposure required to understand what it takes to succeed in New Delhi or Monrovia. You don’t have the expertise to train your people before they board a plane and go represent your company on foreign soil. You wish someone could help you select the right people and train them to become the best possible ambassadors for your brand. You also wish someone was there for you when conflicts arise in a foreign country. How we help: We brief you on what would make a good candidate for the international position you need to fill, sit with you through interviews and provide you with expert feedback. We then work with the new employee to embody your brand and present a positive image country-by-country.
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Small Business Owner You got it right! Internationalization starts at the core of a business, regardless of how big the company is. Selling internationally is not only for big, powerful corporations. You can sell internationally by using the U.S. Postal Service or the Internet, depending on what your company does. What you can’t afford, however, are costly mistakes. When one is small, every penny counts and international mistakes can put you out of business in one stroke. There are lots of things to consider when going international, and correctly erecting the structure of your international operations is key. Educating yourself and your staff on how to communicate with your foreign market will speed up your sales cycle. Call us! That phone call IS the difference between international expansion and international suicide. How we help: Let us groom you on what your business absolutely needs to go international. Let us collaborate on how to succeed in your new markets, show you how to tweak your product to be embraced by different cultures, and be inspired to develop other products your foreign markets might crave. We know where the traps are, and we know how to avoid them.
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Chief Financial Officer You are the trusted advisor, the one who strategizes the feasible growth of the company domestically and internationally. Domestically, you excel. Internationally, you see risks at every turn. Each region is so different. What seems to have worked in one foreign location, fails in another. Each attempt feels like a Russian roulette. You know you have no choice but to take the company international, but the risks may seem daunting. You heard about the Foreign Corrupt Practices Act and you wish someone could tell you what you can and can’t do. How we help: We mitigate the risks, while maximizing your chance of success by mapping the route. We make you aware of the different cultural, legal, and business perspectives in the country of your concern.
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Project Manager
You have this project that involves key players from around the world. The tasks and responsibilities are well-defined, and you have done a great job of managing projects domestically. The fact that this one involves engineers and developers located in different countries did not at first strike you as something that could create problems. But now, the project is stuck because people in The Netherlands can’t stand their counterparts in South Korea, while the person in Bangalore refuses to deal with engineers of lesser qualifications in Argentina. It’s a mess and you are not a babysitter. You are a task person. You tried ignoring all those inflated egos, thinking that the issues would resolve themselves. They didn’t. They became worse. Ah, if only you had someone who could sort this out for you and provide some solutions so you can meet your deadline. How we help: We understand the cross-cultural dynamic of international teams. We know how transaction-oriented management styles are perceived by cultures who strive for relationship-oriented management. We know how to deal with hierarchical cultures, micromanagement, and punctuality issues. And we will share this knowledge with you.
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